Internet Marketing

Nieuwe klanten

Posted by Marc de Ruijter on April 27th, 2010 | No Comments »

Veel ZZP-ers en MKB-ers vinden het lastig om voldoende nieuwe klanten te werven.

Hieronder een samenvatting van de 7 tips voor succes in sociale media gebaseerd op de MP3 van ‘get clients now’ door Laura Babeliowsky en Erno Hannink

Focus

Concentreer je op 1 gebied en wordt daar specialist in. Beantwoord de 4 belangrijke vragen:

  1. Wat is je doelgroep, wie is je ideale klant?
  2. Wat kun je voor deze klant doen?
  3. Wat is het probleem van die klant?
  4. Hoe los jij dat probleem op?

Content

Neem stelling in de content (tekst, video, geluid, foto’s) die je maakt.
Eigenlijk draait het op het internet om content.

Hub

Een hub is de plek, oftwel website, waar alles samenkomt. In al je profiles en berichten link je naar artikelen op je site.

Transparantie en authenticiteit

Wees jezelf net zoals in het normale leven. Het is vreemd om op twitter een apart zakelijk en persoonlijk account te hebben.

Participatie

Actief meedoen op de diverse sociale media sites, interesse tonen in anderen.

Re

Probeer de sociale media bewust te gebruiken om over jou te praten, te retweeten en je aan te bevelen.

Personal branding

Leer om jezelf zonder schaamte te promoten, maar ook weer niet teveel.

Filed under Social Media


Primapreventie: goed zichtbaar en goed vindbaar

Posted by yvonne on February 8th, 2010 | No Comments »

Website primapreventie

Website primapreventie

Vanuit het ontwerp van de eigenaar van de website van Primapreventie, hebben wij een professionele site gemaakt. Goed vindbaar en duidelijk weer te geven in alle browsers.

Filed under CSS, Internet Marketing, Portfolio, SEO - Search Engine Optimization, Web development | Tags:


10 rules for website development

Posted by Marc de Ruijter on July 13th, 2009 | No Comments »

These 10 ‘rules’ for building a good website are adapted and translated form Xaviera Ringeling, a great contentgirl who knows how to write.

  1. Keep your navigation clear, ovious and standard.
  2. Keep the homepage unclouded.
  3. Build trust through standard navigation elements.
  4. Add a search-box.
  5. Ditch the ‘splash-page’ or intro-page before your homepage.
  6. Use Flash sparingly.
  7. Always give visitors a ‘next step’ to go to, also after they filled in a form or placed an order.
  8. Create good content.
  9. Do use ALT-tags for images and do not automatically start music
  10. Keep practical information short and concise.

Ofcourse there are alot more do’s and dont’s to website building, but these 10 rules go a long way towars building a user-friendly site.

Filed under SEO - Search Engine Optimization, Web development


Find and be found

Posted by Marc de Ruijter on May 24th, 2009 | No Comments »

Having empty pages because you own domain names?

Want to give better service to customers and your own employees?

Tired of searching with conventional search engines?

Start using Custom Search Engines! You can tweak the area of search to relevant sites, obtaing good search results. Find what you are looking for, or make them find what you think is important. Don’t loose time crawling through silly search results.

To get an impression, look at our best visited search engine  Google4Games
 specially made for kids. G4G

And ofcourse be found; get your site on the first search page on e.g. Google.

We can give you details and advice, just send us a message.

Filed under CSE - Custom Search Engines, Internet Marketing


Be part of the buzz

Posted by Marc de Ruijter on May 24th, 2009 | No Comments »

Introducing our view and helping you become more known on the internet.

People have lots of  ‘friends’ on social sites, making them happy. Make them happy too, by sharing your knowledge, special products or services.  Give them joy by making movies or little games, of course related to your company, brand or products. Contests and polls are fun, and you get a lot of information back from the people.

Start by analyzing needs, search through the buzz. Use sites like facebook, twitter or hyves (dutch). Present yourself truly as you are, people like contacting real people. Reply on matters that are of your or your companies concern. Start dialogues. Be part of the buzz.

How? We can help you get started.

Filed under Internet Marketing, Social Media



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