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• 25 Things You Could Buy With a Super Bowl Ad Budget 3 February, 2012
  A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? If you can't even fathom what you'd do with a marketing budget that big (and just think, this is just one of many campaigns they're running this year!), we've […]
  Corey Eridon
• How the Third Wave of Media Is Transforming Marketing Content 3 February, 2012
  As a society, how we watch, read, and consume information is fundamentally changing. News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an indust […]
  Kipp Bodnar
• How to Tackle Your 5 Toughest Email Marketing Challenges 3 February, 2012
  Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas […]
  Magdalena Georgieva
• 7 Examples of Brands That Pop on Pinterest 2 February, 2012
  I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save lin […]
  Lauren Sorenson
• 27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data] 2 February, 2012
  Did you hear? You probably heard...just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-ho […]
  Corey Eridon
• 6 Different Emails Every Marketer Should Consider Sending 2 February, 2012
  Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What […]
  Magdalena Georgieva
• What in the Heck Is Going on With Privacy at Google 1 February, 2012
  The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information. European lawmakers are also introducing the "right to be forgotten, […]
  Corey Eridon
• How to Distinguish Between PPC Pros and PPC Posers 1 February, 2012
  Hiring a paid search manager is easy. Hiring a great paid search manager is not. First, let's briefly review this specialty. Paid search managers, of which I am one, are notorious for living in their heads. They are some of the oddest people I have ever met. They are also some of the best people I have ever met, and I consider myself truly lucky to have […]
  Dan Slagen
• How to Align Sales and Marketing for Results (Not Just Harmony) 1 February, 2012
    SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. The typical battle looks like this: Sales complains that Marketing isn’t generating enough quality leads, and Marketing […]
  Alison Savery
• What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff 31 January, 2012
  Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" […]
  Corey Eridon